(Photo credit : Thaiautonews)

Maha Sarakham, Thailand – Mazda Sales Thailand has partnered with Areemit Group, the leading automotive business group in Northern Isan, to invest Bt100 million in a state-of-the-art showroom and service center in Maha Sarakham Province.

This landmark investment reinforces Mazda’s commitment to expanding its presence across the northeastern region.

Expanding Mazda’s Footprint in Northeastern Thailand

According to Mazda’s official announcement, the new facility will provide comprehensive sales and after-sales services to customers in Maha Sarakham, Kalasin, and Roi Et provinces.

Thee Permpongpanth, President and CEO of Mazda Sales (Thailand) Co., Ltd., emphasized that the company’s expansion strategy focuses on enhancing the customer experience.

“Expanding showrooms and service centers is not just about increasing the number of branches,” he said. “It’s about delivering consistent service standards, improving accessibility, and creating vehicle ownership experiences that align with our customers’ lifestyles.”

Thee added that this new collaboration with Areemit Group clearly reflects Mazda’s customer-centric approach and long-term network development strategy.

Areemit Group’s Commitment to Investment and Growth

Areemit Group has consistently demonstrated strong confidence in the Mazda brand. Prior to the Maha Sarakham project, the group invested Bt120 million in Kalasin and another Bt100 million in Maha Sarakham, with plans to launch its Roi Et showroom in October backed by an additional Bt100 million.

The group’s overarching strategy is to raise showroom standards across all three provinces, positioning Mazda as a premium automotive brand and aiming to achieve a 10% market share in the region.

Inside the New Mazda Areemit Maha Sarakham Showroom

Pikul Utaranakorn, Managing Director of Mazda Areemit Group, shared details about the new facility:

• Total Area: 3,600 square meters, including showroom and service bays

• Service Capacity: Over 500 maintenance and repair jobs per month

• Strategic Location: Situated on a main road within Maha Sarakham’s prime commercial zone, only 30 km from Roi Et, making it a convenient regional hub for customers from neighboring provinces

“This showroom and service center is designed to deliver a seamless experience for both Maha Sarakham and Roi Et customers,” said Pikul.

Comprehensive Services and Promotions

Nathaphol Utaranakorn, Managing Director of Sales at Mazda Areemit Group, highlighted the company’s dedication to customer satisfaction:

“We provide an end-to-end service — from vehicle sales to after-sales care and a fully integrated body and paint center. All services are handled by skilled technicians trained directly by Mazda Sales Thailand.”

Customers also benefit from a repair and parts warranty of up to 20,000 kilometers or one year, ensuring peace of mind long after their purchase.

To celebrate the opening, Mazda Areemit Maha Sarakham is offering exclusive promotions and rewards valued up to Bt190,000.

Mazda Areemit Branch Locations

• Kalasin Branch: 9/1 Songplueay Road, Kalasin Sub-district, Mueang District, Kalasin 46000 Tel: 043-010-252 or 098-101-0030 | Line ID: @areemitmazda

• Maha Sarakham Branch: 927 Nakhon Sawan Road, Talat Sub-district, Mueang Maha Sarakham District, Maha Sarakham 44000 Tel: 043-010-252 or 098-101-0040 | Line ID: @areemitmazda2

Roi Et Branch: Opening Soon

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