Toyota Century SUV Makes Grand Debut at Tokyo Mobility Show 2025

(Photo credit: thairath)

The legendary Toyota Century nameplate, long known as Japan’s symbol of prestige and craftsmanship, has officially entered the world of luxury SUVs. Unveiled at the Tokyo Mobility Show 2025, the new Toyota Century SUV redefines opulence, merging traditional Japanese refinement with modern sophistication.

From Imperial Sedan to Global Luxury SUV

First introduced in 1967, the Toyota Century sedan served as the official car for Japan’s Imperial family and top government officials for decades. It has always represented understated luxury and the spirit of Japanese craftsmanship — distinct from its European rivals.

Now, Toyota has reimagined the legend for a new generation. The Century SUV is designed as “The Ultimate Chauffeur SUV,” competing directly with ultra-luxury contenders like the Rolls-Royce Cullinan, Bentley Bentayga, and BMW X7.

Design: Minimalist Elegance Meets Modern Power

The Century SUV’s design captures the essence of Japanese grace — elegant yet commanding. Its upright, boxy silhouette conveys presence and confidence, while fine detailing reflects Toyota’s master craftsmanship.

Dimensions:

• Length: 5,204 mm
• Width: 1,989 mm
• Height: 1,806 mm
• Wheelbase: 2,950 mm
• Weight: approx. 2,540 kg
  
  

A special Century GR variant adds sportier touches, including unique alloy wheels, exclusive trim elements, and power-sliding rear doors for added convenience.

Interior: A Sanctuary of Serenity and Luxury

Inside, the Century SUV offers a “Japanese Serenity” concept — a tranquil space designed for ultimate comfort. The cabin is configured with four individual seats, ensuring maximum privacy and relaxation for rear passengers.

Interior Highlights:

• Premium leather and genuine wood trim
• 12.3-inch central infotainment touchscreen with Apple CarPlay & Android Auto
• Rear entertainment system with 11.6-inch displays and a 5.5-inch control tablet
• 18-speaker surround sound tuned by audio experts
• Laminated acoustic glass for superior cabin quietness
• 340-liter luggage capacity, enough for three golf bags

Performance: Silent Power and Hybrid Efficiency

Under the hood lies a 3.5-liter V6 plug-in hybrid (PHEV) powertrain producing 406 horsepower, paired with an all-wheel-drive (AWD) system. The SUV can travel up to 53 km (33 miles) on electric power alone — ideal for silent, emissions-free city driving.

Safety and convenience are ensured with the latest Toyota Safety Sense suite, featuring:

• Adaptive Cruise Control
• Pre-Collision Braking
• Lane-Keeping Assist
• 360-Degree Camera System
• Advanced Parking Assist

Global Sales Coming Soon

Toyota plans to produce only 30 units per month, each hand-built by a dedicated team of “Century Meisters” — master craftsmen trained in precision assembly and personalized customer care.

Initially available in Japan, the Century SUV will begin limited exports to global markets in 2026, targeting high-profile customers such as diplomats, executives, and royalty.

Starting Price (Japan): around 25 million yen (~USD 170,000 or approx. 6.3 million THB) — with customization options available to meet individual client preferences.

The Toyota Century SUV: A New Symbol of Japanese Prestige

The Toyota Century SUV isn’t just a vehicle — it’s a statement of Japanese artistry, tradition, and quiet luxury. By combining heritage craftsmanship with forward-thinking innovation, Toyota has created a flagship that stands proudly alongside the world’s finest automobiles.

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