Aston Martin organises exclusive trip to the ancient capital, Ayutthaya, strengthening the luxury community

Aston Martin Bangkok, in collaboration with the Aston Martin Owners Club Thailand (AMOC), organised an exclusive luxury driving trip, reinforcing the “Community First” strategy.

Aston Martin Bangkok, the sole official importer and distributor of Aston Martin vehicles in Thailand, solidified its image as a world-class luxury automotive brand by partnering with the ‘Aston Martin Owners Club Thailand’ (AMOC)—a society of passionate Aston Martin owners and enthusiasts—to host an exclusive long-distance driving trip heading towards the ancient capital city of Phra Nakhon Si Ayutthaya. The trip aimed to open up driving experiences and strengthen good relationships among members, reflecting the concept of creating a strong and premium Community-Driven Lifestyle in Thailand.

Key Highlights:

• Luxury Automotive Caravan: A convoy of various Aston Martin models traveled on a long-distance drive heading to Phra Nakhon Si Ayutthaya.
• Community First Strategy: Focusing on building a network of friendship and a shared lifestyle among members from diverse professional backgrounds.
• Pinpointing the Ancient City’s Famous Restaurant: Stopping over to check in and have a contemporary Thai lunch at ‘Khao Laor’, a renowned restaurant in the province.
• Furthering Social Driving: Members aim to brainstorm and plan Corporate Social Responsibility (CSR) activities together in the future.

The Aston Martin horde of Ayutthaya Trip

Community-Driven Lifestyle: More Than Just Car Lovers

This gathering is considered another important step for the brand in curating activities that cater to a high-end lifestyle. Mr. Theeranai Masdit, General Manager of Aston Martin Bangkok, spoke about the importance of this activity, stating that it was a travel trip that provided an opportunity for car users to exchange real experiences and build a network of friendship among members, amidst fun and impressions throughout the route.

Connecting People Through the Same Lifestyle

On the club's side, Mr. Thirayuth Chirathivat, President of the Aston Martin Owners Club Thailand, emphasized the club's standpoint that every time an activity is organized, the club intends for this space to be more than just a gathering for car lovers, but a community of people with the same taste and lifestyle direction. It allows for social gatherings among groups of people from various professions, while also together passing on goodwill back to Thai society.

Pinpointing Ayutthaya's Charm with a Social Mission

Throughout the driving route, the convoy of Aston Martin vehicles brought colour to the roads before stopping for lunch at ‘Khao Laor’, a famous restaurant known for its atmosphere and contemporary Thai food flavors, perfectly reflecting the charm of the ancient city of Ayutthaya.

In addition to enjoying the meal, the members also conversed and exchanged guidelines for organizing social activities in the future. This is considered one of the core missions that AMOC prioritises alongside building a quality society, reinforcing a luxury image that comes with sustainable social responsibility.

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