MG appoints "Chatvithai" as new deputy MD to strengthen the 2026 lineup

MG Sales (Thailand) announces the appointment of a new high-level executive with nearly 30 years of experience to oversee sales, marketing, and after-sales services.

SAIC Motor-CP Co., Ltd. and MG Sales (Thailand) Co., Ltd., the manufacturer and distributor of MG cars in Thailand, announced the appointment of a new high-level executive, Mr. Chatvithai Tantraporn, to the position of Deputy Managing Director of MG Sales (Thailand) Co., Ltd., effective from June 1, 2026, onwards. This executive management reshuffle aims to elevate MG's competitive potential in the Thai market while driving comprehensive integrated strategies across marketing, sales, and after-sales service.

Key Highlights:

• The New Commander: Mr. Chatvithai Tantraporn will be responsible for overseeing marketing, sales, after-sales service, dealer network management, and co-structuring the entirety of MG's strategies in Thailand.
• 30-Year Premium Profile: Packing long-standing experience within the luxury automotive industry and serving as one of the pioneers in developing Thailand's EV Ecosystem.
• Synergy: Working closely alongside Mr. Xu Yin, Managing Director, to drive growth in alignment with global strategic plans.
• Continuing 12 Years of Success: Taking over the sustainability blueprint from Mr. Pongsak Lertrudeewattanavong, who has transitioned to a new role managing Chinese automotive business groups.

Role and Profile

The appointment of Mr. Chatvithai Tantraporn marks a crucial starting point in defining a new trajectory for MG Thailand. Mr. Chatvithai is a highly specialized executive in communications, marketing, and top-tier corporate management, backed by over 30 years of experience across various premium automotive firms. Furthermore, he has played a pivotal role in co-developing electric vehicle technology and ecosystems in Thailand, perfectly aligning with MG's brand DNA as a leader in new energy innovations.

Under this modern management structure, Mr. Chatvithai will take charge of comprehensive core policies to reinforce the strength of dealer networks nationwide. This goes hand-in-hand with solidifying the brand's commitment to delivering customer satisfaction from the very first step they take, through to every aspect of long-term care throughout the lifespan of MG vehicles.

Market Strategy: Opportunities in the New Energy Battleground

Despite highly challenging current economic conditions and ferocious competition in the Thai automotive market, Mr. Chatvithai noted that this market remains full of opportunities. This is particularly true for the alternative energy vehicle segment, which in 2026 has witnessed a growth rate that has nearly doubled compared to the previous year.

"This reflects shifting consumer behaviors where people are increasingly open to new technologies and innovations. Even amidst a challenging economic environment, consumers continue to search for vehicles that answer their needs in value for money, technology, and daily lifestyle utility," – stated Mr. Chatvithai Tantraporn.

Over the past 12 years, MG has operated and grown robustly under the management of Mr. Pongsak Lertrudeewattanavong, who has now been assigned his new role in managing Chinese automotive business groups. Throughout his tenure, he co-laid vital foundations for MG, spanning corporate direction, establishing next-generation business avenues, and developing efficient management systems, enabling MG to achieve continuous growth while cementing strength to further sustainable expansion in the long term.

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