Mercedes-Benz Thailand reports 130% EV growth in H1 2026 and launches FLEX Mobility campaign

Mercedes-Benz Thailand delivers strong first-half sales led by EVs and top-end luxury segments.

Key Highlights:

• 130% BEV Growth: Pure electric vehicle registrations surge by 130% in Thailand, driven by the all-new electric CLA with over 1,350 pending orders.
• H1 Sales Figures: Recorded 3,557 total registrations and 2,845 sales in Thailand; global Q2 sales reached 511,900 units.
• FLEX Mobility Campaign: Introducing the "Flex to fit you" ownership structure across 3 phases (Pre-FLEX, We-FLEX, and Re-FLEX) starting 1 August 2026.
• Rebranded StarChoice Packages: Financial and after-sales services restructured into StarProtection, StarCare, and StarGuarantee, offering flexible add-ons from 3,000 to 6,000 THB/month.
• 8 Pilot Models: Monthly installments starting from 27,000 THB/month across 8 popular models.

Mercedes-Benz (Thailand) Co., Ltd. has announced its performance for the first half of 2026, highlighting remarkable growth in pure electric vehicles (BEV) and Top-End Luxury segments. The brand is fully transitioning into a complete Mobility Solutions Provider by restructuring its financial and after-sales packages for maximum flexibility.

Pure electric vehicle (BEV) registrations grew by 130%, fueled by high demand for The all-new electric CLA

130% EV Surge in Thailand

In the first half of 2026, Mercedes-Benz Thailand recorded 3,557 total vehicle registrations and 2,845 sales. Pure electric vehicle (BEV) registrations grew by 130%, fueled by high demand for The all-new electric CLA, which secured over 300 sales within its first two months of launch, alongside an order backlog of more than 1,350 units.

Local assembly at the Thonburi Group plant maintains a production capacity of 100–200 units per month, partnering with Power Tech Energy Solutions Co., Ltd. for high-voltage battery sourcing.

Other key segments also posted strong growth:

• Mercedes-Maybach: Sales up by 83%
• G-Class: Sales up by 100%
• Plug-in Hybrid (PHEV): Overall segment up by 34%
• Vans: Sprinter up by 83%, V-Class up by 14%

Global Sales Overview & Upcoming Models

In Q2 2026, Mercedes-Benz delivered 511,900 vehicles globally. Global EV sales rose by 50% to 52,900 units (accounting for 13% of total passenger car sales), led by the all-new electric CLA and GLC.

Looking ahead, bookings are opening for the all-new electric C-Class, with the World Premiere of the all-new electric GLA scheduled for late February/July. For Top-End Luxury buyers, The new S-Class and The new Mercedes-Maybach S-Class are slated for an official Thai launch in late 2026.

Introducing the FLEX Mobility Campaign to suit customer needs.

FLEX Mobility Campaign: "Flex to fit you"

Effective 1 August 2026, the FLEX Mobility Campaign introduces a flexible three-phase ownership experience:

• Pre-FLEX: Customise insurance and maintenance packages at purchase via "StarChoice."
• We-FLEX: Enjoy exclusive lifestyle privileges and events throughout the ownership period.
• Re-FLEX: Choice of options at contract end—Return the vehicle, Refinance, or Retain ownership.

Rebranded "StarChoice" Financial & Service Packages

To simplify after-sales communications, services have been consolidated under the "StarChoice" name:

• StarProtection: Comprehensive Tier 1 Insurance (formerly MB Protection).
• StarCare: Scheduled maintenance coverage (formerly MBSP Easy Care).
• StarGuarantee: Extended vehicle warranty (formerly MBSP Extra Guarantee).

StarChoice Add-On Options (3–5 Year Contracts)

Buyers can add these services directly into their monthly installments:

• 1 Option: +3,000 THB/month
• 2 Options: +5,000 THB/month
• Full Package (All 3 Options): +6,000 THB/month

Cost Savings – Choosing the Full Package saves buyers up to 400,000 THB compared to purchasing each coverage separately at standard retail rates.

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