Chery debuts new "Bubble Blue" Chery Q and previews iCAUR V27 REEV at BIG MOTOR SALE 2026

Chery Thailand showcasing new Chery Q colorways, off-road REEV technology, and first-half sales momentum.

Key Highlights:

• New Colour Debut: Unveiling the Chery Q in "Bubble Blue" for the first time alongside the "Rosé Peach" display car.
• iCAUR V27 REEV: First Thai showcase of the boxy off-road SUV powered by a Range-Extended EV powertrain.
• H1 2026 Sales Momentum: Recorded over 7,600 sales and 14,000 bookings in Thailand, expanding service centers to 70 locations by year-end.
• Chery Q Offer: Special 20,000 THB discount before price increases, paired with a free Lifetime Warranty on core electrical systems for August bookings.
• Chery V23 Campaign: Choice of 0.69% interest or a free IRONMAN 4x4 accessory package valued at over 30,000 THB through 31 August 2026.

Chery Thailand continues to solidify its footprint as the "Top Choice for Thai Family Users," supported by over 20 million global cumulative sales and a strong domestic performance in the first half of 2026.

H1 Sales Performance and Network Expansion

During the first half of 2026 (Jan–Jun), Chery registered over 7,600 vehicles in Thailand while securing more than 14,000 total bookings. To support its growing customer base, Chery is expanding its authorized service network from 57 locations to 70 nationwide facilities by the end of 2026.

The electric city car Chery Q debuts in the vibrant new "Bubble Blue" paint finish.

Chery Q – New "Bubble Blue" Paint Finish

Expanding options for its popular electric city car, which has surpassed 4,000 bookings in Thailand, Chery introduced two distinct styling choices:

• Bubble Blue: A vibrant new shade highlighting youthful urban mobility.
• Rosé Peach: Real display unit shown in a subtle, premium pink finish.
• Launch Promotion: Includes a 20,000 THB discount (offered prior to an upcoming official price adjustment) alongside a complimentary Lifetime Warranty covering the high-voltage battery, electric motor, and Motor Control Unit (MCU) for bookings and deliveries completed between 1 and 31 August 2026.

iCAUR V27 debuting at Big Motor Sale Event 2026

iCAUR V27 REEV Thailand Debut

Making its local premiere under the slogan "Classic Never Fades," the iCAUR V27 REEV brings rugged off-road styling to the lineup:

• Boxy Design: Classic silhouette paired with modern LED lighting signatures.
• REEV Powertrain: Driven entirely by an electric motor, supported by an onboard petrol generator engine to extend driving range and eliminate charging anxiety on long-distance trips.
• Market Preview: Displayed to gauge Thai consumer feedback ahead of its official commercial launch.

Chery V23 showcasing at Big Motor Sale 2026

Chery V23 Off-Road Electric SUV Offers

The 100% electric boxy adventure SUV receives dedicated launch incentives through 31 August 2026:

• Financing Perks: Choice of a 0.69% special interest rate OR a complimentary IRONMAN 4x4 Accessory Package (includes IRONMAN 4x4 ATS Suspension + Multi-function Dashboard display valued at over 30,000 THB).
• Warranty Support: Free Lifetime Warranty on the high-voltage battery, electric motor, and MCU.

Chery Model Summary & Promotional Overview

Special launch incentives and promotional offers for Chery models at BIG MOTOR SALE 2026.

Promotions & Network Expansion – Exclusive perks and comprehensive warranties for Chery buyers through 31 August 2026:

• H1 Sales & Network: Over 7,600 sales in H1 2026 with service network expanding to 70 locations nationwide by year-end.
• Chery Q Promotion: 20,000 THB discount (pre-price hike) paired with a free Lifetime Warranty on core electrical systems.
• Chery V23 Incentive: 0.69% special interest rate OR a free IRONMAN 4x4 accessory package valued at over 30,000 THB.

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