iCAUR V27 REEV' debuts at BIG MOTOR SALE 2026 as a sub-brand from CHERY Automobile
iCAUR V27 REEV debuts at BIG MOTOR SALE 2026 as a sub-brand from CHERY Automobile
Key Highlights:
- 3i Concept: The vehicle showcases a driver-centric design with a focus on intellect, imagination, and interaction.
- Classic Never Fades: Reflecting three core pillars—Design-first, Technology-driven, and Life-centered—to preserve timeless classic design.
- Golden REEV Power: Next-level technology from Chery Group featuring a 100% electric motor and generator engine, achieving a top thermal efficiency of 45.79%.
- Thailand Debut: Introducing the iCAUR V27 REEV to capture the boxy SUV segment's growing market demand, projected at 7.5 million units by 2030.
iCAUR a new energy vehicle brand under Chery Automobile, is preparing to redefine the Boxy SUV segment by combining modern design with Golden REEV technology under the slogan "Classic Never Fades", which was unveiled for Thai consumers at BIG MOTOR SALE 2026 at BITEC Bangna.
Mr. Jim Lee, Executive Director of Chery and iCAR Thailand, stated that entering Thailand is a crucial step in Southeast Asia, committing to long-term upgrades in dealer networks and after-sales service.
iCAUR V27 REEV combines boxy SUV styling with Golden REEV technology and i-AWD performance.
Adventure-Ready Design
Upgrading the modern driving experience by pairing a bold, boxy design with world-class powertrain technology to suit both city commutes and off-road adventures:
- iCAUR V27 REEV: A sporty, boxy SUV building on the success of the V23, powered by Golden REEV technology for charging-free convenience.
- i-AWD Intelligent All-Wheel Drive: Millisecond-precise torque distribution between front and rear wheels, supporting both on-road and off-road driving.
- International Safety Standards: Built on a 5-star safety body structure equipped with comprehensive Advanced Driver Assistance Systems (ADAS).
- World-Class Powertrain: Backed by Chery Group’s 9 engines awarded "China Heart" Top Ten Engines, ensuring durability and performance.
iCAUR is committed to long-term network growth and after-sales service support in Thailand.
Thailand: The Strategic Future Destination
Thailand serves as a key strategic market for iCAUR to offer fresh options for modern consumers seeking vehicles that reflect their lifestyle and identity:
- Fulfilling Modern Lifestyles: Perfectly suited for daily driving as well as weekend road trips.
- Boxy SUV Market Potential: Aligning with growing global trends and demand.
- Visit Their Booth: Visit booth A17/1 at BITEC Bangna from August 21–30, 2026, during BIG MOTOR SALE 2026 to experience the vehicle firsthand.
Summary of iCAUR Highlights at BIG MOTOR SALE 2026
| Key Focus | Highlights & Details |
|---|---|
| Brand Concept | "Classic Never Fades" — Combining classic boxy design with futuristic technology |
| Key Technology | Golden REEV 100% electric drive with i-AWD system |
| Featured Model | iCAUR V27 REEV (Official Thailand Launch) |
| Venue | iCAUR Booth (A17/1), BIG MOTOR SALE 2026, BITEC Bangna (August 21–30, 2026) |
After-Sales Service & Special Offers – Long-Term Support:
- Long-Term Support: Committed to expanding dealer networks and elevating service centers nationwide.
- Local Partnership: Collaborating closely with local teams to ensure maximum confidence and satisfaction for Thai customers.
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