Smart officially launches in Thailand with Smart #1, #3, and #5 premium EV lineup

Smart officially debuts in Thailand, bringing Mercedes-Benz design and Geely EV tech across Smart #1, #3, and #5 from 1.39M THB

Key Highlights:

• Official Brand Debut: Smart officially launches in Thailand, unveiling a versatile 3-model all-electric portfolio.
• Smart #1: Compact urban SUV offering agile dimensions and contemporary styling tailored for city commutes.
• Smart #3: Aerodynamic sports coupé SUV delivering rapid acceleration and engaging handling dynamics.
• Smart #5: Premium mid-size adventure SUV featuring 800V architecture and a driving range exceeding 700 km.
• Joint-Venture Synergy: Blends Mercedes-Benz exterior and interior design with Geely's advanced electric vehicle engineering.

The premium electric vehicle marque Smart a joint venture between Mercedes-Benz and Geely Holding Group, has officially commenced operations in Thailand. Marking a significant milestone in Thailand's premium EV segment, the brand introduced three flagship electric models: the Smart #1, Smart #3, and the preview of the all-new smart #5 mid-size SUV, offering Thai motorists world-class automotive design, luxury appointments, and state-of-the-art battery innovation.

Smart #1 integrate Mercedes-Benz aesthetics with Geely's advanced SEA platform.

Smart #1 & Smart #3: Premium Compact Duo

The Smart #1 and Smart #3 spearhead the brand's strategy to engage modern drivers seeking compact dimensions without compromising luxury, designed meticulously by the Mercedes-Benz global design team and underpinned by Geely's SEA architecture:

• SEA Architecture: Developed on the Sustainable Experience Architecture (SEA) platform, providing high structural rigidity and top-tier safety.
• Dynamic Powertrains: Standard single rear-mounted electric motor producing 272 hp, alongside a high-performance BRABUS twin-motor AWD variant pushing 428 hp.
• Battery & Range: Equipped with a 66 kWh battery pack providing an estimated driving range between 420–440 km per full charge (WLTP cycle).
• Distinct Body Profiles: Smart #1 prioritises versatile compact SUV practicality, whereas the Smart #3 adopts a sleek fastback coupé silhouette for low aerodynamic drag.
• Intelligent Cabin: Features a 12.8-inch central touchscreen running Smart OS paired with an immersive Beats Audio premium sound system.

Smart #5: 800V Premium Adventure SUV

The Smart #5 marks the brand's strategic expansion into the mid-size premium SUV segment, adopting a rugged boxy silhouette designed for outdoor adventure and long-distance touring:

• Rugged Boxy Proportions: The largest vehicle in Smart's portfolio, engineered with adventure styling and purpose-built camping accessories.
• 800V Platform with 4C Fast Charging: High-voltage 800V architecture capable of 4C ultra-fast DC charging, boosting the battery from 10% to 80% in just 15 minutes.
• Massive 100 kWh Battery Pack: Delivers a generous total driving range exceeding 700 km (CLTC), eliminating long-range travel concerns.
• First-Class Luxury Cabin: Features dual OLED displays, an integrated cinema projector, and Zero-Gravity recline seating.
• Intelligent All-Wheel Drive (AWD): Equipped with multi-terrain driving modes configured for snow, sand, and mud surfaces.

Smart #5 boasts an executive cabin layout featuring dual OLED displays and Zero-Gravity seating.

Specifications & Pricing: Smart Lineup in Thailand

Smart prepares to establish dedicated Experience Centers in central business districts and major hubs.

Market Outlook – The official market launch of Smart in Thailand with a comprehensive lineup—spanning the Smart #1, #3, and #5—effectively addresses the demand for premium electric mobility featuring distinctive European flair. Coupled with plans to roll out Experience Centers across prime commercial districts and regional economic centres, Smart is exceptionally well-positioned to capture the premium lifestyle EV segment in Thailand.

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