Thonburi Neustern sweeps 3 major awards at Geely Auto International Business Partner Conference 2026

Thonburi Neustern Co., Ltd., the authorised importer and distributor of GEELY in Thailand, securing three prestigious awards at the Geely Auto International Business Partner Conference 2026

These accolades underscore the formidable synergy between Thonburi’s 85-year industry heritage and Geely’s cutting-edge EV technology.

Global Recognition for Thai Excellence

Competing against partners from over 100 countries, Thonburi Neustern was recognised for its exceptional brand management and strategic leadership in the Thai market. The awards received include:

• Communication Breakthrough Award: For effectively bridging Geely’s high-tech product attributes with the specific needs of Thai consumers, significantly boosting brand awareness in a highly competitive market.
• Brand Resonance Award: A testament to the successful integration of Geely’s identity into the hearts of Thai drivers. This achievement was driven by Thonburi Group’s profound market knowledge and a 360-degree marketing strategy.
• Outstanding General Manager: Awarded to Mr Narong Sitalayan, CEO of Thonburi Neustern, for his visionary leadership, strategic brand building, and commitment to delivering unparalleled customer confidence.

Mr Narong Sitalayan, Chief Executive Officer, Thonburi Neustern Co., Ltd.

"Chinese Brand, Thai Heart"

Mr Narong Sitalayan commented: "These global awards are a source of immense pride for our entire team and dealer network. They not only reflect our dedication but also signal Geely’s deep confidence in the Thai EV market. Our goal is to lead the Thai EV sector under the philosophy of a 'Chinese Brand with a Thai Heart', combining Geely’s world-class engineering with a genuine understanding of Thai customers."

Market Momentum and Future Expansion

The global success follows GEELY’s record-breaking performance in Thailand, where the brand secured 7,811 total bookings at the 47th Bangkok International Motor Show. The popularity of models such as the GEELY EX5 MAX+ and the GEELY EX2 Shooting Star highlights a clear trend towards high-quality, accessible electric mobility.

To support this rapid growth, Thonburi Neustern plans to expand its network to 65 showrooms and service centres by the end of 2026, alongside the launch of its first flagship showroom in Thailand to ensure a premium ownership experience.

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