The unstoppable Chery Q! China bookings surpass 50,000 units alongside winning the Red Dot Award 2026

Chery Q sweeps over 50,000 pre-orders in China within a single day, while capturing the excellent design title from the Red Dot Award 2026.

CHERY shakes the global EV market once again after the Chery Q, a compact electric vehicle, saw its order volumes in China surge past 50,000 units immediately upon its debut. Meanwhile, the Thailand market is equally hot following the 47th Bangkok International Motor Show, accumulating booking rights close to 3,000 units, while building long-term confidence with a world-class design accolade and a fully loaded warranty campaign.

Key Highlights:

• Monumental Bookings: Shattering records with more than 50,000 bookings in China immediately on its launch day.
• World-Class Accolade: Winning the excellent design award at the 2026 German Red Dot Product Design Award under the Product Design category.
• Strong Momentum for Thai Market: Securing nearly 3,000 booking rights in Thailand from the Motor Show, with orders continuing to pour in.
• Ultimate Value Deal: Pushing an introductory promotional discount of 20,000 THB, paired with a reassuring Lifetime Warranty for the electric drivetrain system.

Chery Q rearview

The ‘Square-Circle’ Concept and the Global Award

The heart that makes the Chery Q stand out enough to capture this award lies in its unique 'Square-Circle' exterior and interior design philosophy, which seamlessly blends classic styling with futuristic elements. As a result, the vehicle was granted the prestigious 2026 German Red Dot Product Design Award this past April 2026.

The Red Dot Award is globally recognized, particularly for outstanding design excellence in terms of innovation, creativity, functionality, and product quality. Having the Chery Q selected by a panel of world-class qualified experts serves as fine verification that the CHERY brand possesses the capabilities to develop vehicles ready to compete on the Global Stage with absolute dignity.

Chery Q Body Design

Strategy and Trajectory in Thailand

Mr. Jim Lee, Country Director of Chery Thailand, revealed that the reception of the Chery Q in Thailand has significantly exceeded expectations. This was particularly true during the latest Motor Show, which captured immense attention from Thai consumers and beautifully swept up booking rights. To celebrate this success and build long-term confidence, CHERY is delivering exclusive benefits tailored specifically for Thai customers.

Special Introductory Promotions:

• Special discount worth 20,000 THB for those who secure their booking rights.
• Free "Lifetime Warranty" (throughout its entire operational lifespan) for the high-voltage battery, electric motor, and motor control unit.

For drivers interested in experiencing the real world-champion design of this vehicle firsthand, you can travel to participate in activities during the "Chery Happiness On Tour" held across Thailand shortly, or inquire for more information through all of Chery's Official Network channels.

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