MG Sales Thailand posts 67% growth in H1 2026, raising annual target to 36,000 units

MG Sales Thailand outpaces market trends with 16,920 registrations in the first half of 2026

Key Highlights:

• 67% H1 Growth: Registered 16,920 vehicles in the first half of 2026, securing a 4.5% market share and holding a firm Top 5 ranking in Thailand.
• 3 Hero Models: Driven by the NEW MG S5 EV PLUS (6,341 units), MG4 ELECTRIC (6,018 units), and MG IM6 (1,013 units).
• Target Raised to 36,000 Units: Annual sales target increased from 30,000 to 36,000 units for 2026.
• Dual-Market Strategy: Expanding across Mass EV and Premium EV segments, backed by an EV Lifetime Battery Warranty across all electric models.
• MG SMILE & E-WORKSHOP: Modernising 126 dealer locations nationwide alongside digital workshop diagnostics.

MG Sales (Thailand) Co., Ltd.  has recorded a historic performance in the first half of 2026 with 16,920 cumulative vehicle registrations—representing a 67% year-on-year surge. The brand captured a 4.5% market share, securing a firm place among Thailand's top 5 automotive brands under its global-to-local strategy ("IN THAILAND FOR THAILAND").

The MG S5 EV Plus

3 Hero EV Models

The impressive performance in H1 2026 was largely spearheaded by three flagship electric vehicles:

• NEW MG S5 EV PLUS: The popular family e-SUV recorded 6,341 registrations.
• MG4 ELECTRIC: The global EV hatchback secured 6,018 registrations.
• MG IM6: The premium tech-laden electric SUV recorded 1,013 registrations.

Revised 36,000-Unit Target & Dual-Market Strategy

Chatvithai Tantraporn, Deputy Managing Director of MG Sales (Thailand) Co., Ltd., confirmed that strong demand across all EV segments has led the company to raise its 2026 sales target from 30,000 to 36,000 units. For the second half of the year, MG will push its Dual-Market strategy:

• Mass EV Market: Pushing high-volume models including the popular NEW MG S5 EV PLUS, the all-new NEW MG URBAN city car, and the MG4 ELECTRIC across B-SUV, Eco/B-car, and C-SUV segments.
• Premium EV Market: Strengthening luxury offerings with the MG IM6 and MG IM5 (with a new LIMITED EDITION model joining the lineup), alongside family e-MPVs like the MG MAXUS 7 and MG MAXUS 9. All EV models are backed by MG's EV Lifetime Battery Warranty.
• ICE & Hybrid Segment: Positioning the MG3 HYBRID+ as the primary driver to gain market share in the hybrid category.

Mr.Chatvithai Tantraporn, Deputy Managing Director

Service Upgrades: MG SMILE & E-WORKSHOP

To support its expanding customer base, MG is elevating after-sales care under the "MG SMILE" service initiative:

• E-WORKSHOP Implementation: Utilising digital diagnostic systems to increase maintenance accuracy and shorten vehicle service times.
• New Era of MG Dealers: Upgrading and modernising all 126 dealership and service centre facilities nationwide to support premium segment customers.

This comprehensive expansion aligns with MG's long-term vision to become one of Thailand's top 3 automotive brands within its second decade of operations.

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