All-New 8th-Gen Lexus ES launches in Thailand: Brand's first electric luxury sedan starts at 3.29M THB

Lexus Thailand officially unveils the 8th-generation ES, debuting as the brand's first-ever 100% electric luxury sedan.

Key Highlights:

• Historic BEV Debut: Debuts as Lexus' first-ever 100% electric luxury sedan and the second BEV model in its global lineup.
• Multi-Pathway Powertrains: Choice between a pure electric (BEV) setup and a 2.5-litre Hybrid powertrain.
• Next-Gen Spindle Body Design: Styled with Twin L Signature Lamp LED headlights and a sleek continuous Slim Light Bar at the rear.
• Clean Tech Luxury Cabin: Features hidden tactile switches, Electro-Shiftmatic gear control, and a Mark Levinson™ premium audio system.
• Exclusive Launch Privileges: Complimentary Lexus Exclusive Package (LXP) worth 50,000 THB, including a 5-year unlimited mileage warranty for launch bookings.

Lexus Group under Toyota Motor Thailand Co., Ltd., led by Vice President Supakorn Rattanavaraha, has officially launched The All-New Lexus ES. Positioned as the premier executive sedan, the 8th-generation ES introduces a bold Spindle Body aesthetic, advanced Lexus Safety System+ 4.0 tech, and dual powertrain options starting from 3,290,000 THB.

Rear profile of The All-New Lexus ES

5 Key Pillars of The All-New Lexus ES

• Contemporary Design: Reimagined with the next-generation Spindle Body styling, highlighted by Twin L Signature Lamp LED headlights and a full-width rear Slim Light Bar. The interior offers a spacious, refined, and minimalist executive atmosphere.
• Multi-Pathway Powertrains: Supports both a 100% pure electric (BEV) system and an advanced 2.5-litre Hybrid setup, reflecting Lexus' commitment to sustainable mobility and responsible battery lifecycle management.

The ES front cabin design

• Top-Tier Cabin Technology: Packed with innovations including hidden touch-sensitive switches, an Electro-Shiftmatic electronic gear selector, a next-generation infotainment system, and a Mark Levinson™ surround sound system.
• Intelligent Safety: Equipped with the latest Lexus Safety System+ 4.0 active safety suite as standard.
• Refined Lexus Driving Signature: Delivers signature Lexus driving dynamics—offering a whisper-quiet, smooth, and engaging ride quality.

The Hazel brown interior color options

Pricing and Launch Offers

The All-New Lexus ES is available in 7 exterior paint finishes paired with 2 interior upholstery shades (Hazel and Black). Official Thailand pricing is structured as follows:

• Lexus ES 350e Premium (BEV): 3,290,000 THB
• Lexus ES 350h Grand Luxury (Hybrid): 3,890,000 THB

Launch Offers (13–31 August 2026) – Customers who place a booking between 13 and 31 August 2026 receive the complimentary Lexus Exclusive Package (LXP) Standard valued at 50,000 THB, which includes:

• Complimentary maintenance labor coverage from 60,000 to 100,000 km or 5 years.
• Extended 5-year vehicle quality warranty with unlimited mileage.
• 5-year 24-hour emergency roadside assistance.

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