Chery Thailand unveils contest winner "Khao Non", pairing Thai rice mascot with Chery Q for global stage
Chery Thailand crowns "Khao Non", a warm and clever Thai rice grain character, as the official winner of the Chery Q companion design contest, ready to represent the brand globally!
Key Highlights:
- Winning Entry: "Khao Non", created by Mr Narumit Khamwiset, highlights a friendly Thai rice grain character representing a warm and intelligent road companion.
- Global Debut: The "Khao Non" character will be officially developed as a primary mascot within the Chery Q Qute Companion family.
- Enthusiastic Response: Over 130 submissions were received from local designers under the theme "The Best Companionship & Thai Identity".
- Prize Pool Over 100,000 THB: Five finalists were awarded, including 1st place, two runners-up, and two honorable mentions.
- Brand Engagement: Strengthening brand emotional attachment across Chery’s 57 authorized showrooms and service centers nationwide.
Chery Thailand has officially announced the results of the "Chery Q Thai Qute Companion Contest", an initiative inviting local designers and youth creators to design a companion mascot for the Chery Q city EV. Held under the concept "The Best Companionship & Thai Identity", the competition aimed to fuse contemporary Thai charm with the Chery Q’s brand slogan: "So Qute, So You".
Grand Prize winner "Khao Non", a warm and clever Thai rice grain character.
Winning Entry: "Khao Non", the Thai Rice Companion
Selected by the judging panel, the grand prize-winning entry masterfully blended local Thai identity with universal cute appeal:
- Concept: Depicts a vibrant Thai rice grain character representing a warm, friendly, and clever driving companion.
- Creator: Designed by Mr Narumit Khamwiset, awarded a 50,000 THB cash prize, trophy, and certificate.
- Development: Will be developed into an official global mascot for the Chery Q lineup.
Runners-Up and Honorable Mention Awards
The panel recognized outstanding creativity among the top 5 finalists for their unique artistic representations of Thai identity:
- 1st Runner-Up ("Kanok"): A long-finned Siamese fighting fish character with paintbrush-style fins, designed by Ms Piyaporn Sinthucharoen (30,000 THB prize).
- 2nd Runner-Up ("Chao"): A gentle yet brave hybrid character combining a dog and an elephant, designed by Mr Punyapat Homkham (20,000 THB prize).
- Honorable Mentions (2 Awards): "Q-Buff" by Mr Ek-apsorn Jantarawilak, and "Mee Choke" by Mr Kawin Wiwatmanaskul (10,000 THB prize each).
Chery Q Thai Qute Companion Contest Summary Table
| Award | Entry Name | Character Concept | Creator | Prize Money |
|---|---|---|---|---|
| Grand Prize Winner | Khao Non | Thai rice grain; warm, lively, and intelligent | Mr Narumit Khamwiset | 50,000 THB |
| 1st Runner-Up | Kanok | Adventure-loving Siamese fighting fish | Ms Piyaporn Sinthucharoen | 30,000 THB |
| 2nd Runner-Up | Chao | Gentle and brave dog-elephant hybrid | Mr Punyapat Homkham | 20,000 THB |
| Honorable Mention | Q-Buff | Contemporary Thai cultural character | Mr Ek-apsorn Jantarawilak | 10,000 THB |
| Honorable Mention | Mee Choke | Auspicious character representing friendship and travel | Mr Kawin Wiwatmanaskul | 10,000 THB |
Mr Jim Lee, Executive Director of Chery and iCAUR Thailand, emphasizes supporting local Thai creative talent.
Vision and Support for Thai Creators
Mr Jim Lee, Executive Director of Chery and iCAUR Thailand, highlighted the success of the initiative in providing a platform for young local talent:
- Identity Representation: The winning designs effectively build brand emotional attachment while reflecting the youthful personality of Chery Q.
- Empowering Thai Talent: Chery remains committed to supporting Thai creators by bringing local creative projects to an international audience.
- Long-Term Community Growth: Building meaningful brand experiences with Thai consumers alongside expanding services through 57 authorized nationwide locations.
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