XPENG Thailand appoints 6 new dealer partners, driving network expansion towards 32 locations nationwide

XPENG Thailand joins hands with 6 prominent dealer across strategic provinces, accelerating towards its 32-location nationwide target
Key Highlights:
- LOI Signed Across 6 Strategic Regions: XPENG Thailand appoints new authorized dealers in Chiang Rai, Nakhon Pathom, Lopburi, Pathum Thani (Lam Luk Ka), Udon Thani, and Nakhon Ratchasima.
- Nationwide Target of 32 Outlets: Expanding its showroom and service network from 20 current locations to 32 outlets to support long-term EV market growth.
- Strong Local Partner Expertise: Selected experienced regional automotive operators with deep market insights and strong financial backing.
- Elevated After-Sales Experience: Building consumer trust through heavy investments in infrastructure, certified personnel, and lifelong ownership care.
XPENG Thailand the official importer and distributor of premium smart electric vehicles under Millennium Group Corporation (Asia) Public Company Limited (MGC-ASIA), held an official Letter of Intent (LOI) signing ceremony with six new dealer partners across key strategic provinces, laying the groundwork for comprehensive showroom and service centre developments.
Ms Apiwan Singthawisak, Chief Executive Officer of XPENG Thailand, stated that signing LOIs with six new dealership partners marks a significant milestone in expanding XPENG’s world-class network across Greater Bangkok and key regional hubs. Backed by the extensive experience and financial readiness of these local partners, XPENG is confident in delivering superior smart EV experiences and premium after-sales services to Thai customers.
XPENG Thailand accelerates showroom developments across major regional economic hubs.
Profiles of the 6 New Strategic Dealer Partners
The six newly appointed dealership partners bring decades of local automotive expertise, robust customer bases, and investment readiness:
- Chiang Rai: Operated by M.R.M. Cars Group, boasting over 55 years of automotive experience. Developing a full-standard showroom and service facility spanning over 2 rai on Phahonyothin Superhighway Road, Ban Du.
- Nakhon Pathom: Operated by Phetcharat Group, featuring over 26 years of luxury European brand management and 15 years in body & paint service operations. Located on Phetkasem Road, Huai Chorakhe.
- Lopburi: Operated by Sirichai Motor Sales Group, leveraging over 39 years of automotive dealership experience. Located on Phahonyothin Road, Tha Sala.
- Pathum Thani (Lam Luk Ka): Operated by UNAG Co., Ltd., drawing upon 30 years of business experience. Building a facility on over 2 rai along Lam Luk Ka Klong 2 Road, Khu Khot.
- Udon Thani: Operated by X Mobility Plus Co., Ltd. Developing a 3-storey showroom facility offering 3,226 square metres of usable space on Mittraphap Road, Mak Khaeng.
- Nakhon Ratchasima: Operated by X Mobility Plus Co., Ltd. Developing a large-scale facility across 4 rai on Mittraphap Road KM140 (Inbound), Ban Mai.
Committed to delivering high-tech smart electric vehicles backed by comprehensive lifelong ownership care.
Expanding Nationwide Network Coverage
XPENG currently operates 20 locations across Thailand, covering Greater Bangkok (Ramkhamhaeng, Sukhumvit, Vibhavadi-Laksi, Kaset-Nawamin, Ratchaphruek, Chaengwattana, Taling Chan, Phetkasem, Pradit Manutham, Srinakarin, Rama 2), Northern region (Chiang Mai, Nakhon Sawan), Northeastern region (Khon Kaen, Ubon Ratchathani), Eastern region (Pattaya, Chonburi), and Southern region (Phuket, Hat Yai, Surat Thani).
Expanding the network to 32 outlets nationwide reflects XPENG's vision in spearheading the smart electric mobility era. By investing heavily in infrastructure, certified technical personnel, and after-sales care, XPENG ensures seamless support throughout the vehicle ownership lifecycle.
Summary Table: XPENG Thailand’s 6 New Dealer Partners
| Strategic Region | Operating Partner / Company | Automotive Experience | Facility & Location Highlights |
|---|---|---|---|
| Chiang Rai | M.R.M. Cars Group | Over 55 years | Spans over 2 rai on Phahonyothin Superhighway, Ban Du |
| Nakhon Pathom | Phetcharat Group | Over 26 years (Luxury European) | Located on Phetkasem Road, Huai Chorakhe, Mueang |
| Lopburi | Sirichai Motor Sales Group | Over 39 years | Located on Phahonyothin Road, Tha Sala, Mueang |
| Pathum Thani (Lam Luk Ka) | UNAG Co., Ltd. | Over 30 years | Spans over 2 rai on Lam Luk Ka Klong 2 Road, Khu Khot |
| Udon Thani | X Mobility Plus Co., Ltd. | Automotive Mobility Specialist | 3-storey building, 3,226 sq.m. space, Mittraphap Road |
| Nakhon Ratchasima | X Mobility Plus Co., Ltd. | Automotive Mobility Specialist | Spans over 4 rai on Mittraphap Road KM140, Ban Mai |
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