GWM ranks no.1 for after-sales service among Chinese brands, secures 3rd place overall in Thai market
GWM (Thailand) continues its streak of success by clinching the #1 Top Performer award for Product Customer Experience and the Bronze Achievement (#3 Overall) for After-Sales Service Satisfaction.
This solidifies GWM as the leading Chinese automotive brand in customer service for two consecutive years.
According to the 2026 Product Customer Experience Index (Product CXI) in Thailand, GWM (Thailand) claimed the top spot with a satisfaction score of 896 out of 1,000, significantly higher than the industry average of 890. This success was evaluated across nine key dimensions, including:
- Design & performance, exterior/interior aesthetics and driving dynamics.
- Technology & convenience, safety systems, audio quality, and intuitive controls.
- EV innovation, efficient battery systems and charging capabilities for Battery Electric Vehicles (BEVs).
In terms of the Service Customer Experience Index (Service CXI), GWM maintained its high standards by ranking 3rd in the overall market and 1st among Chinese brands for the second year running (2025–2026). With a score of 893, GWM was highly rated in five core areas:
- Service quality & technical expertise
- Transparent pricing & value for money
- Staff professionalism & facilities
- Clear & proactive communication
- Digital access & seamless follow-ups
Mr Wayne Zhou, Managing Director of GWM (Thailand), stated: "This achievement confirms the trust Thai customers place in our 'All Scenarios – All Powertrains – All Users' strategy. GWM is committed to elevating our products and after-sales services to be even more precise and efficient, aiming to remain the sustainable #1 Chinese brand in the hearts of Thai consumers."
Note: The 2026 research by Differential (Thailand) surveyed 2,651 owners of 14 leading brands across Thailand who purchased their vehicles between October 2022 and November 2024.
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